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Module 2: Commencement and Collaboration – Putting Ideas Into Practice

Topic 4: Establishing the identity and profile of your project

You should carefully consider the public profile of your research project. This is especially important at the commencement of the project, as both the researcher and the research idea are intrinsically linked; your reputation, and the credibility of your research project, need to be promoted in the most positive way. Approaches to developing your project profile will depend on the discipline, the focus of the project, and the size and scope of your project. You should consider strategies, such as measurable quality-control outputs, which will assist you to raise the profile of the project – and will ultimately enhance your reputation, and that of your research team and university.

Learning outcomes

After completing this module you should be able to:

  • Determine the best way to badge your project
  • Build a public profile and brand for your project
  • Build a useful and concise web presence.

Topic content

Read the following notes.


Complete the following exercise after you have read through the linked subtopics for either of the options below:

Take 15 minutes to think about, and draft, a series of points or issues that you could take to your local university's media office as the basis for a press release. Remember to address the information in context – that is, don’t just state what’s happening, but who is involved, and, if relevant, why. Consider the potential outcomes of the research, and how that affects different members of the community. Who are the intended audience of the press release? Finally, remember that the language used must be accessible both to the media and ultimately to the audience you are trying to reach. This means you need to explain complex or scientific terms in plain English, using examples and analogies where necessary.


1.  Safeguarding the Murray–Darling – Outline a press release

Imagine you have been charged with control of the media and marketing for a research project within a wider case-study, ‘Safeguarding the Murray–Darling’.

Choose one of the Murray–Darling Basin areas of research outlined in the case-study document.

The research project is about to commence, and your task is to issue a suitable press release to the wider community which showcases your project, its goals, potential outcomes, and its role within a broad collaboration between the Murray–Darling Management Trust, local communities, and your university.


2.  An overview of your current research – outline of a press release

Prepare a brief overview of the current research you are involved in. Imagine it will be a news item on the front page of your university’s website. List the key points you would provide to your university’s media unit so that they can prepare the news item.


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